Course Curriculum
Targeted learning — 10 advanced pillars per module
01
EVP Strategy & Design
Define the value proposition that makes candidates choose you before they've even applied.
The 10 Core Essentials
- EVP Auditing
- Persona Mapping
- Competitor Benchmarks
- Visual Alignment
- Tone of Voice Guide
- Benefits Storytelling
- Career Landing Pages
- Journey Auditing
- Glassdoor Resilience
- Internal Brand Launch
02
LinkedIn Company Mastery
Turn your company page into a magnet, engineered for reach, engagement, and applications.
The 10 Core Essentials
- The "Life" Tab Logic
- Employee Advocacy
- Paid Ad Attribution
- Header Design UI
- "About" Pitch Rewrites
- Social Calendaring
- Video Storytelling
- InMail Brand Sync
- Algorithm Engagement
- Branding ROI Tracking
03
Retention & Culture ROI
Turn employees into ambassadors and prove the business case for culture investment.
The 10 Core Essentials
- Onboarding Experience
- Alumni Ambassadorism
- DE&I Storytelling
- The Boomerang Strategy
- Brand Crisis Control
- Thought Leadership Inc
- Events as Marketing
- Referral Gamification
- Internal Comms ROI
- 100-Point Brand Audit
₹499
₹2499
One-time payment · all-access
- Verified Branding Expert Badge
- LinkedIn Strategy Toolkit
- 30 Pillar Branding Lab
Why this certification
Built around 30 pillars that decide whether a company gets noticed, trusted, and chosen by the talent it wants — not theory, just what moves candidates to apply.